Packaging Design for Baci d’Italia

Gift Box and Custom 3D Wine Stopper

Gift Boxes and Custom Objects for the World of Wine

The packaging design developed for Baci d’Italia brings the brand identity into the world of physical products through a gift box dedicated to Italian food and wine culture and a custom wine stopper designed from the brand symbol.

From Brand to Packaging

Packaging designed to become part of the brand experience.

The packaging for Baci d’Italia incorporates the distinctive elements of the visual identity and transforms them into a physical experience. Colours, shapes, typography and symbols are applied to physical materials while maintaining the recognisable character of the brand and its connection with Italy. The goal was to create a presentation capable of enhancing products such as Italian wine and olive oil, transforming the packaging into part of the overall brand experience.

Discover the complete Baci d’Italia brand identity project.

Project Scope and Objectives

Packaging design for a wine gift box, a coordinated visual system and a custom wine stopper designed and produced using 3D printing.

INDUSTRY

Branding for the Food & Wine Industry
Geographic Area
Shenzhen, China

Website Design

baci-ditalia.it

Gift Box Design

For Baci d’Italia, I designed a gift box to present and enhance a selection of Italian products.

First of all, the packaging was conceived as an integral part of the brand experience: every detail helps communicate the brand positioning and its relationship with the world of wine, olive oil, Italian culture and lifestyle. The design balances elegance and recognisability while allowing different products to be combined within one coordinated experience.

baci d'italia wine gift box cover design

baci d'italia 3D preview empty and open gift box packaging design

The gift box was conceived as an antique closed book: when opened, it reveals several elements inside, including a custom wine stopper featuring the logo in 3D, an olive oil tasting glass, a corkscrew and a wine pourer, all coordinated with the brand identity.

Packaging Designed to Tell the Story of Italy

Baci d’Italia does not simply offer Italian products. It creates experiences around wine and olive oil that are connected to Italian culture, art and territory. The packaging therefore needed to go beyond its simple functional purpose and contribute to the perception of a refined and contemporary Italian experience.

This gift box therefore becomes a tool capable of connecting the product, identity and brand story.

italia wine gift box packaging design inside preview with wine stopper 3D

3D Wine Stopper Design

To complete the gift box, I also designed a custom wine stopper developed from the Baci d’Italia symbol. The project required transforming a two-dimensional graphic element into a three-dimensional object intended for 3D prototyping and printing, while maintaining the recognisable shape of the brand and carefully studying its proportions and characteristics for prototype development.

From Logo to Three-Dimensional Object

The process involved several stages: developing the 3D model, checking proportions, preparing it for prototyping, creating renderings and producing the first resin prototype. The result allows the brand symbol to move beyond its traditional graphic medium and become a physical object integrated into the product experience.

From Visual System to Experience

The project demonstrates how the distinctive elements of a brand can be transformed and applied across very different physical media: from digital communication to print, from packaging to the design of custom objects.

In the case of Baci d’Italia, the visual language remains recognisable even when transformed into a physical experience. Discover other Packaging Design projects.

aci ditalia 3d printed wine stopper final result

Do You Need a Complete Visual System for Your Brand?

This project combines branding, packaging, communication design and digital design within the Food & Wine industry, with particular attention to promoting Italian products and communicating them to an international market.

Discover more branding projects for Food, Wine & Beverage, or request a personalised quote.

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Explore the Different Areas of the Project

Discover other portfolio projects related to this Brand Identity project, including the Wine Gift Box packaging project, the printed materials and catalogue design, and the digital design work. Visit my Brand Identity Portfolio to discover more projects.

Brand Identity
The Baci d’Italia Brand Identity combines three hearts in the logo, reflecting the concept of a kiss and experiences related to food and wine.

Baci ditalia communication design3D mockup wine catalog design

Catalog / Brochure Design
Product catalogue and editorial design for presenting the Italian selection of wines and extra virgin olive oil.

Baci d'italia digital branding website design preview

Web / Digital Design
UX, responsive design and custom development of the Baci d’Italia website in English and Chinese.