Graphic design services

“Content precedes design. Design in the absence of content is not design, it’s decoration.”
Jeffery Zeldman

From Brand Identity to Communication and Digital Design

Every project represents a new challenge and an opportunity to develop high-quality design solutions. I rely on my conceptual, graphic and technical expertise to provide professional graphic design services for your company and products.

With over 15 years of experience across different strategic sectors and working with companies and startups, I help take your brand image and communication to the next level. Starting from your idea, I manage the entire design process, from initial development through to final delivery, providing tailored solutions for corporate identity and print materials.

A professional logo, a coherent visual identity and custom web design are essential tools for presenting a new business to its audience. These elements can be important both when presenting a project to potential investors and when launching a product or service online.

My services are organised into three main areas: Brand Identity, Communication Design and Digital Design. Each area can be developed independently or integrated into a broader project, depending on the actual needs of the brand.

01 Brand Identity

Building a recognisable and coherent identity

Brand Identity defines how a company presents itself and how it is recognised. It is not limited to logo design, but involves building a coherent visual system that can be applied across the different touchpoints of a brand. The project starts with an understanding of the company, its positioning and its communication objectives, leading to the definition of the key visual elements and how they should be used.

My approch to Brand Identity Design

Naming and Logo Design

Why should a name and logo be designed together? The name can directly influence the design of the logo. For this reason, when working on a new business, I consider the name as part of the design process, assessing its readability, consistency and potential to be effectively translated into a visual identity.

See how I can support you with Naming and Logo Design for your business or startup.

PROFESSIONAL LOGO DESIGN

I rely on a logo design process developed and refined through more than 15 years of experience. No matter how interesting your company, product or service may be, the logo must accurately represent its values and strengths. I have developed a design process that I apply to logo and Brand Identity projects with the goal of representing the company consistently and effectively.

The logo is also developed in its main variations, including monochrome versions, to ensure correct application across different media and usage conditions. You will receive the files required for the use of your new logo in vector format (AI, EPS or PDF) as well as a transparent PNG version for websites and social media.

Colour specifications are defined for different applications, including CMYK, RGB, HEX and Pantone values when required, ensuring consistent reproduction of the visual identity across different media.

See an example of professional Logo Design created for a beauty salon.

LOGO restyling

If you are considering professional logo restyling, I can update its visual style while preserving the elements that have contributed to the recognition of the existing identity.

I can also redesign the entire corporate identity and the company’s website to create a more professional and contemporary image for potential investors and business partners.

My graphic design services can be adapted to your specific needs. If you already have a logo or corporate identity that was designed in the past, I can update and improve it, making it more contemporary without completely changing it, allowing your customers to continue recognising your brand.

See what is a logo restyling in order to improve and restyle your identity.

Brand Identity

Brand Identity design develops the visual system that supports the logo and defines how it is applied.

Colours, typography, graphic elements, composition and visual style are designed to create a coherent and recognisable identity that can be applied across the brand’s different communication tools.

See an example of a complete Brand Identity for a web platform.

Logo style guide

A PDF document containing the main rules for the correct use of the logo will be created and delivered. The guide defines how the logo should be used by employees, partners, suppliers and other authorised parties, the minimum logo sizes for print and digital use, the required clear space and the circumstances in which the logo can be used on different images and backgrounds.

See a logo style guide example for a Swiss MedTech Company.

Corporate Identity

The visual identity is extended to the main corporate materials required by the project. I can design business cards, letterheads, email signatures, corporate documents and other communication materials while maintaining consistency with the visual system developed for the brand.

See an example of a corporate identity design project for an industrial company.

Brand Identity portfolio

02 Communication Design

Bringing the identity into communication materials

A Brand Identity becomes truly effective when it can be applied consistently across the different tools through which a company communicates. Communication Design therefore focuses on the design of materials for corporate, commercial and advertising communication while maintaining consistency with the visual identity established for the brand.

Brochure, flyer and print design

I design brochures, catalogues, flyers, presentations and other printed materials, organising content, imagery, typography and visual hierarchy according to the communication objectives. The design also takes into account the technical requirements needed for production and printing.

Discover the art catalog design created for an Artist in Italy.

Corporate Presentations

I design and create corporate presentations in PowerPoint or PDF, developing layouts that are consistent with the brand’s visual identity. I can work on the graphic structure of the slides, information hierarchy and the design of charts, tables, infographics and customised icons. The goal is to transform an information-rich presentation into a clearer, more coherent and professional communication tool.

Need a new and modern company presentation?

Advertising and Banners

I design banners and graphic materials for advertising campaigns and digital communication. Each format is developed with a clear visual hierarchy between imagery, message, brand and call to action, adapting the design to the different formats required by the campaign.

Discover how I design this set of ads banner as part of a complete Brand Identity for a Startup in London.

Packaging design

Packaging Design brings the brand identity onto the product packaging. I develop concepts and graphic systems for bottles, boxes, bags, packs and other packaging formats, organising visual identity, imagery, information and visual hierarchy according to the product and the context in which it will be presented.

Particularly important in the Food & Beverage industry sector, packaging represents one of the main points of contact between a brand and its customers.

Take a look at the work of this packaging project that I made for a company in Milan.

Visual Design

Visual Design includes the development of graphic elements that help make a brand recognisable and consistent across different communication contexts. I can develop visual assets for documents, social media, presentations, campaigns and other communication tools while maintaining consistency with the Brand Identity.

See what does an identity designer do in order to improve and restyle your corporate design.

03 Digital Design

Bringing the brand identity into digital environments

Digital Design brings the Brand Identity into the digital products and tools through which users interact with a company. The project combines visual identity, content structure, interface design and User Experience to create a digital experience that is consistent with the brand and aligned with the objectives of the project.

Web Design and Website Development

I design customised websites based on the brand’s visual identity and the objectives of the website. The design process includes defining page structures, layouts, content hierarchy and interface elements, with particular attention to readability and User Experience. My graphic design services for the web help transfer the brand’s visual identity into the digital experience. Having a unique website design that reflects your identity and values is essential in today’s digital environment.

Discover a Corporate web design created for a facility management company in Rome.

UI and UX Design

UI Design focuses on the design of the graphical interface through which users interact with a website or digital product. I design layouts, visual components, typography, colours, buttons, navigation elements and other interface components in line with the brand identity.

User Experience concerns how users interact with and perceive a digital product. In web projects, I consider content structure, navigation paths, information hierarchy and how easily users can achieve their objectives.

When a project requires more in-depth UX activities, these are defined according to the characteristics and objectives of the digital product.

See an example of UX Design and a customised template.

WordPress Website Development

When a project includes complete website development, I develop customised WordPress websites based on the design and visual identity established for the brand. The website is structured according to the objectives of the project and the client’s content management requirements.

Check an example of wordpress website design created for a startup in Lausanne (Switzerland).

Design for Startups

I work with startups at different stages of their development, from defining the Brand Identity to designing the materials required for launching and communicating the brand. The approach can involve one or more of the three design areas — Brand Identity, Communication Design and Digital Design — depending on the specific requirements of the project.

Discover the benefits of working with a Freelance Brand Designer.

Send now a design request to receive a quote for your startup.

Web design portfolio

Experience delivering focused and specialised solutions

I have worked across many different industries, developing particular expertise in areas such as Brand Identity and Logo Design for accountants and Branding for dentists and dental practices. Letter-based logos and monograms are also featured in several projects within my Brand Identity portfolio, both for the Italian and international markets.

accounting firm brand design

Monogram logo design

Dental Branding

What my Clients Say

Responsiveness and Quality

Truly attentive to the client’s needs. Davide is punctual and precise, from the initial quote to the final delivery. Highly recommended both for launching new projects and for updating outdated brand assets.

Luca C.

Positive Experience

I discovered Davide Campagna online and entrusted him completely with my company’s graphic restyling. I couldn’t have made a better choice. He executed every single request to perfection.

Paolo L.

Professionalism and Value

Francesca M.

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Responsiveness and Quality

Luca C.

Positive Experience

I discovered Davide Campagna online and entrusted him completely with my company’s graphic restyling. I couldn’t have made a better choice. He executed every single request to perfection.

Paolo L.

Professionalism and Value

Francesca M.

See All Reviews

Not just for startups!

I also work with established companies and design agencies

I have worked with hundreds of companies in Italy and abroad, from small and medium-sized businesses to multinational organisations.

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Would you like to develop a new design project?

If you need to build a new visual identity, develop communication materials or design a digital experience that is consistent with your brand, we can define together which elements are actually required for your project.

Complete the enquiry form and receive a tailored proposal based on your needs and the objectives of your brand.

Ask for an offer