Communication Design for Baci d’Italia

Catalogue and communication materials

Communication built around the brand

Baci d’Italia’s communication design translates its brand identity into tangible tools to present Italian wines, oils, food products, events, and cultural activities to the Chinese market. The catalogue combines photography, product information, brand visual elements, multilingual texts (Chinese and English), and dedicated content about producers and territories. The editorial structure was designed to ensure clear product navigation while maintaining a strong emotional and narrative component.

From Brand Identity to Communication

The Baci d’Italia brand identity was applied across a series of tools tailored for different contexts and functions. The project includes the product catalogue, event and tasting materials, posters, flyers, and corporate collateral such as business cards and letterheads. Each element utilizes the same visual system to ensure continuity and recognition across all audience touchpoints.

Discover the Baci d’Italia Brand Identity.

Project Scope & Activities

Graphic design for Baci d’Italia: product catalogue, event materials, posters, business cards, and letterhead.

INDUSTRY

Catalogue design for the Food & Wine Industry

Geographical Area

Shenzhen, China

Website design

baci-ditalia.it

Wine Catalogue Design

A key part of the project involved designing the Baci d’Italia product catalogue. The catalogue showcases a curated selection of Italian wines, oils, and products through photography, technical specifications, editorial content, and producer profiles. The design required an editorial framework capable of organizing a substantial amount of content while preserving readability, visual hierarchy, and alignment with the brand identity.

baci ditalia communication design food wine catalog design print preview

Editorial Design of the Catalogue

The wine section structures information regarding various producers and their respective labels through a cohesive graphic system. Photographs, winery logos, descriptions, and product data are combined to create informative yet highly visual pages. The final layout yields a catalogue conceived not just as an informational tool, but as an integral asset for Baci d’Italia’s commercial presentations.

baci-ditalia-communication design catalog design print preview wine pages

Event Communication

Communicating Italian Identity in China

Baci d’Italia is a project developed for an international audience, with a specific focus on the Chinese market. Consequently, the design of the assets had to keep the brand’s Italian character highly recognizable while adapting to multilingual content and diverse communication channels.

The result is a coordinated system that enables the brand to introduce Italian products, producers, and experiences through unified tools. Baci d’Italia organizes tastings, meetups, and initiatives centered around Italian wine, art, and culture.For these occasions, communication materials were designed in alignment with the brand identity, including posters, tasting menus, and flyers intended primarily for digital sharing, as well as for print.

The design preserves the brand’s visual language, adapting it to the specific requirements of each event.

Baci ditalia wine branding materials business card letterhead

Business Cards & Letterhead

The visual identity was also extended to corporate communication via business cards and digital letterheads. These tools were crafted to maintain the same visual quality across the brand’s professional correspondence, documents, and business contacts.

Baci ditalia communication design business cards

Event Posters

Posters play a major role in promoting events dedicated to art and wine. This section features examples of posters and flyers designed for various art lecture themes, tastings, and gatherings hosted by Baci d’Italia.

baci d'italia communication design poster design invitations

A Coordinated Communication System

The catalogue, event collateral, and corporate stationery are all part of the same communication ecosystem, helping to build a consistent brand presence across every single touchpoint.

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Explore the Different Areas of the Project

Discover other portfolio projects related to this Brand Identity project, including the Wine Gift Box packaging project, the printed materials and catalogue design, and the digital design work. Visit my Brand Identity Portfolio to discover more projects.

Brand Identity
The Baci d’Italia Brand Identity combines three hearts in the logo, reflecting the concept of a kiss and experiences related to food and wine.

Baci ditalia3D preview wine gift box packaging design

Packaging Design
Gift box, brand applications on the product and a 3D-modelled bottle stopper.

Baci d'italia digital branding website design preview

Web / Digital Design
UX, responsive design and custom development of the Baci d’Italia website in English and Chinese.