Sweetener Logo Design for Sweetzer
Wordmark and Brand Identity for a Sugar-Free Product
Design Request
The request was to create a modern logo design (wordmark type) for a company that produces sugar-free sweetener. The Logo must be very simple, consisting of only one typeface. It must be immediate, understandable and very usable; for this reason too, it is important not to make it so simple as to appear anonymous or associated with similar brands.
Idea logo design
The logo format is a wordmark and since there is no icon, the letters “e” in the naming of the logo played a special role. They represent lightness, recognizability and give a modern and fun touch to the brand. The tagline “sugar free bliss” strengthens and identifies the sector well. Finally, the logo is shown on different backgrounds.
In these images, the packaging is used as an application of the logo and color system, showing how the visual identity can work across the product and different brand touchpoints. Projects in which I directly developed boxes, labels and packaging systems are featured in my Packaging Design portfolio.
Activity
Logo Design Beverage for sweetener product.
SECTOR
Branding for Food & Beverage, Restaurants and Bars
Locality
Malaysia.
Website
The main logo color can be black or white, or colored in different pastel shades.
| Logo Design Color CMYK | C63 M1 Y10 K0 | C0 M60 Y53 K0 | C38 M0 Y78 K0 |
Wordmark logo design
The logotype adapts very well to different pastel colored backgrounds balanced and in harmony. Designing a logo with different backgrounds and shades is essential to ensure its versatility and readability in any context.
Alternative logo wordmark
The alternative logo variant features a different font, softened by the font type used and different colors.
