Name and Logo Creation for Your New Business

“Combining a memorable name with a strong visual identity is the first step in transforming an idea into a business ready for the international market.”

For over 15 years, I have specialized in name and logo creation for startups and companies in Italy and Switzerland. As an Italian logo designer freelance and brand identity designer freelance, I help businesses and professionals define clear, consistent, and memorable communication from day one.

I don’t simply design a graphic symbol — I develop naming, visual identity, and brand image through a strategic process based on market analysis, target audience research, and brand positioning. Whether you are launching a new business or rebranding an existing project, I create tailored solutions designed to last over time.

Who is this service for?

The Name and Logo Creation service is ideal for:

startups launching from scratch.
companies looking to renew their brand identity.
professionals who want to enhance their personal image.
businesses in competitive sectors where aesthetics impact perceived value.

The advantage

You receive high-quality work at freelance pricing, including strategic naming research with the attention to detail of a senior Italian designer, at significantly more competitive costs than traditional agencies.

Partnering with a freelance brand identity designer ensures a custom solution, fast turnaround, and direct communication.

My Brand Services

Every new business needs strong foundations. As a logo designer freelance, I help you build them.

Naming Strategy

Strategic company naming based on market analysis, competitor research, and brand positioning to identify opportunities and develop an effective name.

Name Creation

Development of your business name, including domain availability checks, communication consistency, readability, and phonetic impact. The naming is designed to be recognizable and adaptable.

Logo Design

Professional logo design aligned with the brand name and company values. The visual identity is developed to communicate personality, reliability, and consistency across all channels.

Logo style guide

Creation of a logo usage manual with rules for colors, typography, proportions, and applications to ensure long-term brand consistency.

Discover more

Why Invest in Professional Brand Identity

Well-designed visual communication improves how your business is perceived and increases brand value.

If you operate in industries where aesthetics directly influence visibility and performance (such as food & beverage, hospitality, art, financial services, fashion, health, and wellness), working with a professional Italian brand identity designer freelance provides long-term strategic advantages.

A brand identity designer helps you achieve:

Professional image

Builds credibility from the first impression.

immagine riconoscibile per essere ricordato

Stronger recognition

Distinctive design makes your brand memorable.

immagine coordinata professionale desiderio

Trust and authority

Enhances the appeal of your services or products.

Higher perceived value

Consistent communication strengthens customer relationships.

Discover more benefits

Brand Identity and Logo Portfolio

In my portfolio you can explore examples of name and logo projects developed for companies across different industries in Italy and internationally. Each project is based on a strategic process focused on brand recognition and consistency.

If my design style matches what you’re looking for, you can request a personalized quote.

branding architettura impresa costruzioni branding design

LOGO CONSTRUCTION COMPANY

settore branding industriale e tecnologico

LETTER B LOGO DESIGN

BRAND DESIGN HAIR BOUTIQUE LUGANO

WEB DESIGN WORDPRESS NEW YORK

See my portfolio

Name and Logo Creation Process

Unlike many professionals, my process always starts with an in-depth analysis of your business. As a logo designer freelance, I work closely with you to understand your project’s story, business goals, and target audience, defining clear values and a consistent strategic direction.

The identity I create is not just aesthetic — it is a communication tool designed to represent your company over time.

1 Design brief

Every name and logo creation project begins with a structured analysis phase. Through a detailed questionnaire, I gather information about your business, the services or products offered, and your target audience. This initial step allows me to understand the context in which the brand operates and define the strategic foundations on which the visual identity will be built.

2 Research and Strategic Analysis

Research is a fundamental phase of the design process. I study the market sector, competitors, and brand positioning to identify distinctive opportunities. This analysis makes it possible to develop original and consistent solutions, avoiding similarities with existing identities and ensuring uniqueness in communication.

3 Concept Development

At this stage, I transform the collected information into design ideas. Through sketches, visual exploration, and graphic experimentation, I develop different creative directions for the brand identity. After an initial development phase, I allow the proposals to “mature” for a few days so they can be evaluated more objectively and refined further. This process leads to more effective and coherent solutions.

4 Presentation of Proposals

Logo proposals are presented with all necessary variations: versions for web and social media, compact applications when needed, usage with or without a slogan, and different color combinations. Each proposal includes detailed explanations of the design choices, colors used, and the concept behind the visual identity, along with a preview of the coordinated brand image.

5 Final Delivery and Support

Once the final solution is defined, I provide all the files required to use the logo across different platforms, including websites, social networks, printed materials, and corporate communication tools. Upon request, I also create an operational PDF manual with guidelines for the correct use of the logo and visual identity to ensure long-term consistency.

As a logo designer freelance, I also provide ongoing support even after project delivery.

Learn more about my logo design process

Professional Logo Design with Style Guide

Visual consistency is essential for maintaining strong brand identity across all channels. Upon request, I provide a complete brand guideline with usage rules and technical specifications.

Brand style guide design

Previous Next

LOWER COSTS

As a startup, you likely have limited initial capital. For obvious reasons, working with a freelance identity designer is generally more cost-effective than hiring an agency, allowing you to allocate more resources to other areas of your new business.

Freelance Designer vs Agency

When it comes to creating a name and logo for a new business, here are a few reasons why a freelance designer may be a better choice than an agency.

More speed

For startups, it’s essential to move quickly, launch your brand, and start generating revenue as soon as possible. A large agency may have excellent resources available, but they are typically not as fast or flexible as freelance designers.

Discover why is better a freelance

What Our Clients Say

Previous Next

1 2

Responsiveness, Quality, and Value

Truly attentive to the client’s needs. Davide is punctual and precise, from the initial quote to the final delivery. Highly recommended both for launching new projects and for updating outdated brand assets.

Luca C.

Professional and Detail-Oriented

We approached Davide for the design of logos and business cards for two different professional ventures and were extremely satisfied with the outcome. He is very attentive to details and specific needs, showing great professionalism and availability. We highly recommend him to everyone. On to the next project!

Federica M.

Responsiveness and Professionalism

We turned to Davide for our company’s new logo design. He truly listened to and understood all our requirements. In a very short time, we received a logo proposal that was immediately perfect for us. Creativity, attention to detail, and availability are rare qualities that Davide possesses. Furthermore, the value for money is excellent. Fully satisfied and highly recommended.

Sarah C.

Positive Experience

I discovered Davide Campagna online and entrusted him completely with my company’s graphic restyling. I couldn’t have made a better choice. He executed every single request to perfection.

Paolo L.

Responsiveness, Professionalism, and Value

Francesca M.

Attention to Detail

A true professional. Davide captured every detail of my vision, transforming abstract ideas into something real, concrete, and perfectly tailored to my needs.

Chiara S.

Previous Next

1 2 3 4 5 6

Responsiveness, Quality, and Value

Luca C.

Professional and Detail-Oriented

Federica M.

Responsiveness and Professionalism

Sarah C.

Positive Experience

I discovered Davide Campagna online and entrusted him completely with my company’s graphic restyling. I couldn’t have made a better choice. He executed every single request to perfection.

Paolo L.

Responsiveness, Professionalism, and Value

Francesca M.

Attention to Detail

A true professional. Davide captured every detail of my vision, transforming abstract ideas into something real, concrete, and perfectly tailored to my needs.

Chiara S.

See All Reviews

Looking for a Name and Logo for Your New Business?

Whether you want to create a new visual identity for your startup or refresh your company image, contact me to receive a personalized proposal and more information about my name and logo creation services.

Ask for an offer