Web Design for Baci d’Italia

UX, responsive design, and WordPress development in English and Chinese

From Brand to Digital

The Baci d’Italia website was designed as a digital extension of the brand’s identity, featuring a structure tailored to showcase Italian wine, olive oil, art, culture, tourism, and experiences to an international audience. The project translates the distinctive visual identity developed for Baci d’Italia into a cohesive digital system.

A visual identity transformed into a digital experience

Colors, typography, imagery, graphic assets, and visual tone are seamlessly integrated into a digital environment, engineered to keep the brand recognizable across a wide range of content. The website thus becomes the intersection of identity, content, experiences, and international communication.
Discover the complete Baci d’Italia Brand Identity project.

The main sections include:

Wineries
Italian Olive Oil
Lectures & Salons
Boutique Tourism
Baci in Poppi
Merchandise
Art Cellar Consulting
Baci Chef Table
About
Contact

Project Scope & Activities

Web design for Baci d’Italia: UX, content architecture, responsive WordPress website, and localized English and Chinese versions for the international market.

INDUSTRY

Web design for the Food & Wine Industry

Geographical Area

Shenzhen, China

Visit Website

baci-ditalia.it

Website Architecture

A structure tailored for a multifaceted business

Baci d’Italia brings together diverse yet interconnected business activities rooted in Italian culture: a curated selection of wines and oils, events and tastings, art, experiential tourism, and dedicated consulting services.The site architecture was therefore mapped out to let users explore these different spheres without losing sight of the overarching brand story, allowing the company to simultaneously showcase products, experiences, Italian culture, and travel offers.

The project encompasses UX, responsive web design, page structuring, custom icons and graphic elements, and WordPress development—all while maintaining strict alignment with the core brand identity. Furthermore, the multilingual integration enables seamless communication with an international audience, ensuring a consistent digital presence between English and Chinese.

baci d'italia design website structure with icons services page

baci d'italia wordpress design website bacco wine caravaggio

UX Design

UX Design and user navigation

The primary goal of the UX design was to make highly diverse content and services easily accessible. Sections were organized using intuitive pathways and specific calls to action (CTAs), such as information requests, tour bookings, or direct inquiries. The navigation paths guide the user seamlessly from initial brand discovery to an in-depth exploration of individual experiences.

Responsive Web Design

The website was engineered to adapt perfectly to desktop, tablet, and smartphone screens, preserving legibility, content hierarchy, and visual consistency across all devices. Particular attention was dedicated to image optimization, which is vital for storytelling across wineries, products, locations, and experiences.

Baci ditalia wine digital branding desktop tablet smartphone web previews

baci d'italia digital branding mobile smartphone website previews

WordPress Web Design

A website in English and Chinese

The platform was developed on WordPress, allowing the brand to progressively scale the project with new pages and content over time. The structural framework was planned with future business needs in mind, ensuring the visual identity isn’t constrained by the initial website version.

This site was fully localized into English and Simplified Chinese, preserving the exact same visual layout and browsing experience across both versions. The Chinese localization is crucial for a brand operating in China, bridging the gap between local market preferences and international brand assets.

Explore my web design portfolio to see design and development projects created for other international brands..

An International Digital Ecosystem

The website serves as the digital touchpoint between Baci d’Italia’s authentic Italian heritage and its target Chinese market. Through tailored UX, targeted content, immersive imagery, and responsive web design, the site brings the brand’s visual and narrative language online.

baci d'italia english chinese web preview

baci d'italia wordpress design video section web preview

Do you need a website designed around your brand?

The Baci d’Italia case study integrates Brand Identity, Communication Design, Packaging, and Web Design into a unified, coordinated system built for the global market.

Discover other branding projects for Food & Beverage, or request a custom quote.

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Explore the Different Areas of the Project

Discover other portfolio projects related to this Brand Identity project, including the Wine Gift Box packaging project, the printed materials and catalogue design, and the digital design work. Visit my Brand Identity Portfolio to discover more projects.

Brand Identity
The Baci d’Italia Brand Identity merges three hearts within the logo, evoking the concept of a kiss (“bacio”) and premium food & wine experiences.

Baci ditalia communication design3D mockup wine catalog design

Catalog / Brochure Design
Product catalogue and editorial design for presenting the Italian selection of wines and extra virgin olive oil.

Baci ditalia3D preview wine gift box packaging design

Packaging Design
Gift box, brand applications on the product and a 3D-modelled bottle stopper.