Logo and Visual Identity for a Nonprofit Association
ONC – National Criminology Organization (Milan)
Customer History
ONC is a prominent nonprofit organization dedicated to supporting crime victims, rehabilitating offenders, and promoting awareness projects on criminological themes. Their primary goal was a nonprofit logo design restyling to achieve a more modern and contemporary aesthetic, while carefully preserving the heritage and recognizability of their long-standing identity.
To elevate their institutional presence, I developed a comprehensive brand identity, including minimalist business cards and official letterheads. This strategic intervention allowed the organization to radically improve its public image with a targeted budget.
Brand Identity Concept for Nonprofits
This nonprofit logo design focuses on superior legibility and perfectly balanced proportions, ensuring an immediate connection to the original mark. For this association, I prioritized a versatile design that remains clear and impactful across all platforms.
The final result is a clean, modern logo that conveys an “institutional and national” character through its refined style. Additionally, a simplified icon version was created for limited spaces, such as social media avatars or small-scale digital applications.
Activity
Nonprofit logo design, professional brand identity consultancy, letterhead design, and institutional business cards.
Locality
Milan, Italy.
| Logo Design Color PANTONE | 2945 C | 7732 C | 485 C |
Negative variant non profit logo
The chosen colors pay homage to the organization’s Italian roots. This negative variant was specifically engineered for this nonprofit logo design to provide higher contrast and visual impact for dark backgrounds or high-end applications.
Professional Business Cards
For a nonprofit organization dealing with sensitive social issues, a professional and trustworthy image is vital. The brand identity was declined across multiple supports, using the negative logo variant on the back of the business cards for a sophisticated, modern finish.
Visual Identity System
Comprehensive brand identity design for charities, including business cards and a customized Microsoft Word template for professional letterheads and official documents.
Website Preview with New Logo
The new nonprofit logo design was integrated into a website mockup to demonstrate its real-world application. This ensures the design is future-proof and ready for digital platforms, from information portals to fundraising pages.
design website nonprofit
Favicon design
Three different design solutions were proposed for the website favicon.
Alternative logo proposal
During the creative process, I always provide multiple iterations. This secondary alternative for the nonprofit logo design explores a “seal/stamp” style, leaning closer to the organization’s original heritage for a more traditional look.
