Packaging Design and Brand Identity for Around
Around
Client Brief
Around is a new brand developed for a Milan-based company specializing in the production of technical rubber and silicone components. The project was created to launch a new collection of design objects for the home and everyday use. I designed a modern logo design, a complete brand identity system, product cards and packaging for three different types of silicone products: a cube-shaped container for the caps, a box for the bottle coaster and a coordinated wrap for the rolled placemat.
Logo and Packaging Concept
The logo communicates simplicity, elegance and clarity, while creating an immediate connection with the name Around and the concept of something that surrounds.
The letter “a” was transformed into a distinctive symbol that can also be used independently from the wordmark. Its rounded and geometric forms refer to the softness of silicone, the textures of the products and the circular shapes found throughout the collection. The dot inside the symbol is connected to the tagline “Design around you”. It represents the person and the everyday environment around which the Around products find their place. The mark was developed through a geometric construction, with particular attention to proportions, spacing and the balance between the individual letters.
Services
Wordmark design, Brand Identity, product cards and packaging design for a collection of silicone design objects.
SECTOR
Branding for Financial, Business & Corporate
Locality
Brand identity and packging created in Milan, Italy.
Website
Color Palette
The logo was designed to work with a flexible color palette. Its neutral structure allows different tones to identify individual collections, product categories and variations while maintaining a consistent and recognizable visual identity.
| Pantone Colors | 432C | 7473C |
| 7419C | BlueC | |
| 458C | 643C |
Product Card Design
A coordinated card was designed to accompany each product inside the packaging. A three-panel folded version was also developed to present the product, brand and relevant information.
The color system allows the cards to be adapted according to the product category, collection or color variation.
A Color for Each Product
Color plays an important role within the packaging system. Different tones can distinguish individual products and collections while maintaining a consistent and immediately recognizable graphic structure.
Packaging System
The packaging system uses the shapes, colors and visual language developed for the logo and the wider Brand Identity.
The project included:
– a cube-shaped container for the silicone caps;
– a box for the silicone bottle coaster;
– a coordinated wrap for the rolled silicone placemat.
Each solution follows the same visual system while adapting to the dimensions and specific characteristics of the product.
Alternative Logo Proposal
An alternative interpretation of the original concept was also presented during the development process. This allowed the client to compare two different visual directions and select the solution that best represented the positioning of Around. Explore more product, label and packaging projects in my Packaging Design portfolio.
