Coffee Packaging Design for Velvet Coffee
Boxes and Sachets for Four Instant Coffee Flavors
Client request
After developing the brand identity design for Velvet Coffee, the project continued with the packaging design for a line of instant coffee products available in four different flavors. I designed the outer boxes and individual sachets with the goal of communicating product quality, making each variation immediately recognizable and maintaining a strong visual connection with the brand identity.
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Packaging Design Concept
The packaging system was developed around a consistent visual structure for both boxes and sachets, using a distinctive color code to identify the four flavors. Burgundy was used for Cappuccino, blue for Latte, dark brown for Mocha and aqua green for Inspire, a variation featuring aromatic herbs.
Before preparing the final artwork, I created 3D previews to evaluate proportions, visual hierarchy, element placement and color application across the packaging. This made it possible to test the consistency of the system before production and adapt the design to the specific characteristics of both boxes and sachets.
The final stage included the preparation of print-ready packaging artwork for production and assembly.
International Project
This project represents a prime example of a Brand Identity developed for a company operating in a foreign market, specifically in Malaysia. The packaging research and design strategy carefully considered the standards of the Food & Beverage industry and the need to build a flexible visual system, easily adaptable across diverse communication channels.
Discover more about my design approach for international companies.
Activities
Packaging design for an instant coffee product line, including carton boxes, individual sachets and print-ready artwork.
SECTOR
Branding for Food & Beverage, Restaurants and Bars
Locality
Negeri Sembilan, Malaysia.
