startup branding design

freelance accountant

Client Brief

The project involved creating a branding identity for a freelance accountant offering fiscal and tax assistance, accounting services, data processing, and corporate transactions.
The client requested a logo based on the initials “F” and “M”, which needed to be personal, original, and highly professional.

Additionally, the project included the design of supporting brand materials, such as business cards, HTML email signature, and letterhead, to ensure a cohesive visual identity.

Logo Concept

First of all, the graphic symbol integrates the initials F and M, creating a harmonious and balanced composition.
The shape of the symbol subtly references the simplification of bureaucracy, inspired by a stylized labyrinth, representing the complexity of Italian administrative processes.

The logo is available in two variations: one with the symbol centered and another with the symbol aligned to the right. In conclusion, tagline is presented in a contrasting color to clearly distinguish it from the main name and improve readability.

Scope of Work

Branding design for freelance accountant, logo design based on initials, business card design, letterhead design, HTML email signature

Locality

Varese, Italy.

CMYK colors

1505 C

5517 C

startup Branding identity

A good way to see if a logo works well is to see it placed on real media, such as business card, letterhead, email signature i HTML and with a preview of possible solutions, simple but professional, for the website. Orange color chosen is young and suits the type of business of the activity. The created symbol lends itself very well to being used as a background or as an icon that immediately identifies the activity.