Professional logo design for consulting company
Varese Professionsiti
Client Brief
The client requested the creation of a professional logo using the initials V and P, aiming to convey professionalism, a subtle modern touch, and a strong connection to the city of Varese, Italy. Founded to provide an interdisciplinary consulting approach for businesses, associations, and professionals, the company needed a visual identity that reflected both seriousness and innovation.
Logo Concept
The logo combines the letters V and P into a single, cohesive symbol, designed to demonstrate synergy and connection. While the initials are immediately recognizable, the overall shape also conveys stability, professionalism, and elegance, making it suitable for printing on various corporate materials.
Color choices further reinforce meaning: red highlights the word “VARESE” and the letter V, referencing the city, while gray is used for “PROFESSIONISTI” to provide balance. By emphasizing “Varese,” the design draws attention to the company’s geographical and cultural identity.
Scope of Work
Professional logo design for business, creation of a unified initials-based symbol, color palette definition, application for print and digital materials
Location
Varese, Italy.
Web presence
| Logo Design Color PANTONE | 1797C | K 60 |
Compact version of the logo design
Designing a professional logo also means providing multiple versions of the same idea, in this case the symbol can easily be conjugated in a compact version, here proposed with the name inserted inside, which gives the logo the ability to be minimal and the possibility of being used also as a stamp.
Real life examples
Real examples of the use of the logo design in various business office contexts.
Icon design
Three different icon designs are proposed.
