Fitness Center logo design
CrossFit
Design request
CrossFit Manerbio is a CrossFit sports company located in Brescia, Italy. The main request was to have, after one year of activity, a new professional logo design, representing various values such as: life, growth, transformation but also union, community, group. The company asked to me to create a Crossfit logo design from scratch.
Logo design idea
The design shows various alternatives available starting from the graphic icon and adding the naming. The main symbol of the sun transmits different values: growth, transformation, group and community as required by the design brief. There are also other values such as continuity (represented by a cyclic form) and strength (through strong contrast), values inherent in the sport itself. A dividing element in the naming that represents the recent merger of another similar company.
This Crossfit logo design finally suggests the message of relationship with others thanks to the play of contrasts, rays and the relative surrounding empty space, as well as to the circular shape. The logo can be conjugated in a simpler form by separating the symbol from the naming to be used when the size of the logo must be small with the symbol.
Activity
CrossFit Logo Design in Brescia. Logo for a CrossFit gym / sports association.
Sector
Branding for Sport and Fitness
