Design mark and logo for women’s products and accessories
Amelia
Brief
The main request was to design a professional wordmark for a new line of women’s products and accessories.
“Amelia” is conceived as a brand that places quality at the center of its identity, while clearly addressing a female target through an elegant and recognizable visual language.
Wordmark Design Concept
The design process focused on the letter “A” in the name “Amelia”, which was developed as a distinctive visual element. The shape of the A subtly reveals a woman’s profile, where details such as glasses, a hat, eyelashes, and a feminine nose can be perceived.
Once recognized, this visual reference makes the wordmark highly memorable and immediately identifiable. The overall naming style is intentionally soft and feminine, inspired by handwritten lettering, reinforcing the brand’s refined and personal character.
Scope of Work
Design of a professional logo for a line of women’s products and accessories.
Location
Milan, Italy.
| Logo Design Color PANTONE | 681C | 426C |
Design mark idea
A of the “Amelia” logo represents a woman’s face in profile, a reference of glasses, hat, eyelashes and a woman’s nose.
Previews of the wordmark design on different backgrounds
The mark design demonstrates an infinite ability to adapt to different backgrounds.
Real life examples
The real life examples were created to provide an example where you can see the mark design used, an example of a possible handbag to show how the symbol of A can be used, on textile surfaces, engraved, laser … etc …
Favicon design
Design of the brand favicon in different styles.
