jewelry store logo design
identity design in Como
The Project Brief
A jewelry store based in Bellano, on the shores of Lake Como, approached us for a complete restyling of their brand identity and logo. The primary goal was to modernize the visual language, making it more sophisticated and attractive to a contemporary audience. A key requirement was to preserve a meaningful connection to the local territory, specifically paying homage to Bellano’s unique heritage on Lake Como. Following the successful brand redesign, we also developed a design ecommerce platform to bring their exquisite collections online.
Logo design Concept
The final logo seamlessly integrates a custom monogram of the initials “O”, “P”, and “B” (Oreficeria Paruzzi Bellano), maintaining a profound connection to the local territory and the distinctive landscape of Lake Como. The symbol is composed of three distinct segments, each meticulously color-coded to represent the brand’s core elements: Gold (Yellow), symbolizing craftsmanship and jewelry, and Lake (Blue), paying homage to the waters of Bellano.
This multifaceted symbol encapsulates several layers of meaning: the rhythmic waves of the lake, a stylized silhouette of Lake Como, and the fusion of the brand’s initials. Designed for versatility, the icon can be detached from the main logo to create autonomous patterns and graphic elements, further enhancing the brand’s visual identity across all platforms.
Typography & Variations
We selected a modern, professional typeface characterized by technical precision and geometric harmony. The brand architecture includes three primary lockups to ensure maximum adaptability: a vertically centered primary version, a “Stamp” style variant for iconic applications, and a horizontally aligned layout for wide formats.
Color Palette
The color palette combines ochre and blue, two shades that help build a sophisticated and recognizable image. Furthermore, the symbol was designed to work in a monochrome version, allowing the brand to be used in black, white, and the various color variants required for print and digital communication. A particularly interesting element that emerged during the presentation was the way the symbol can be interpreted: in addition to the reference to the lake and the initials, the client themselves recognized two intertwined wedding bands in the fusion of the shapes—an association perfectly aligned with the world of jewelry.
Activities
Jewelry store logo design and design, brand design and stationery design for printing. Flyer design.
SECTOR
Branding for E-commerce, Retail and Physical Stores
Service area
Brand identity created in Bellano, Como Lake, Italy.
Website Design
| CMYK colors |
301 C | 7621 C | 433 C |
Jewelry Store Brand Identity
The brand identity is showcased across physical touchpoints, including premium business cards and official letterhead. The project also features a curated preview of tailored UI/UX solutions for the brand’s digital presence and website.
Custom Flyer Design
First of all, the communication project for the jewelry store also includes the design of custom promotional flyers, developed to maintain the same elegance and recognizability of the brand’s visual identity. My proposal features a classic bifold layout, using an A5 format folded in half with an unfolded size of 148 × 210 mm. The layout was custom-built by defining typographic hierarchies, spacing, images, and colors in total continuity with the logo and the brand identity. The goal is to create a promotional tool capable of communicating the quality and exclusivity of the brand, even through a small-format printed piece.
Alternative logo proposal
The alternative logo design always represents the initial letters “O”, “P” and “B”, and the ring symbol, examples of different fonts and colors, but with less reference to the lake concept.
Client Feedback
The first proposal was received with great enthusiasm by the client, who especially appreciated the project’s ability to blend the requirements expressed in the brief with an elegant and original mark.
“You managed to blend the needs we expressed in the questionnaire in an elegant and intelligent way. The ochre and blue colors are excellent, and the fusion of the letters and the lake is exceptional.”
The client also highlighted how the logo mockups on the packaging and the storefront signage made the potential final result immediately clear, while also praising the design of the business card and letterhead.”
