Packaging logo design
gullo
Client request
The client’s first request was to create a logo for product packaging in the syrup beverage sector. Regarding the logo creation, the client requested a combination of 30% of “The Magician” archetype and 70% of “The Creator” archetype to represent the brand.The product’s goal is to become a global brand providing a wide range of refined-flavor syrups that enable customers to succeed in their business, offering a refined flavor in every bottle.
Idea logo design
Gullo’s is a gourmet syrup brand, sold to coffee shops and bars around the world. This design relates to the concept of the archetypal brand and specifically the creator brand archetype. It also features a reference to the typology of the wizard’s brand archetype, thanks to the drop-shaped icon that also complements the letter “g” of gullo.
The creativity is within the geometry of the font, with the use of identical circles for the letter “g” and the letter “o” by gullo.
In conclusion, the idea of the circle in the font also serves as a reminder. The circular meaning of the font refers to the glass of drinks, coffee, milkshake, etc…
First of all the drop icon has several references: first of all the reference to syrup, drops to add to soft drinks and drinks, as well as being the final part at the top right of the letter “g”. It is used to support the identity, creating backgrounds and graphics to further strengthen the brand’s visual identity.
Activity
Logo packaging design for a company that produces syrups, brands and packaging design concept.
Sector
Branding for Food & Beverage, Restaurants and Bars
Locality
Malaysia.
The colors chosen for this logo design are pure black and white, so that the logo can be colored according to the tastes of the syrups.
| Logo Design Color CMYK | K100 | K0 |
Logo packaging design – Social icons
The logo icon can also be used separately to create icons to be used for social networks.
packaging design
The logo is presented on real life example, such as a bottle of syryp with some solid proposals for the packaging design system, which adapts to any format and size of labels (250ml/700ml ).
Alternative logo design proposal
Alternative logo variants always refer to the same concepts. The company name is also presented with different styles and characters
