Beverage Packaging Design for Gullo Frappé
Labels and Packaging System for Multiple Flavors
Client Request
The Malaysian company commissioned me to develop an attractive and informative beverage packaging design that would remain consistent with the Gullo’s brand identity. The system needed to enhance product perception, communicate clearly with its target audience and remain flexible enough to accommodate additional flavors over time.
Packaging Design Concept
I developed the visual system around bright, distinctive colors associated with the different flavor variations. The front of each package features an image of the finished Frappé and its main ingredients, helping customers identify the flavor quickly while making the product visually appealing.
I also designed custom icons for preparation instructions and serving information, integrating them into the same visual hierarchy as the rest of the label. The resulting system can be extended to additional variants while maintaining a consistent and recognizable structure.
The Gullo’s Frappé project is one of the most complete examples in my professional Packaging Design portfolio, featuring labels, product images, icons and graphic variations developed to distinguish the different flavors while maintaining a consistent Brand Identity.
Activity
Beverage packaging design for Frappé drinks, including front and back labels, custom icons, product imagery and coordinated graphics for multiple flavors.
SECTOR
Branding for Food & Beverage, Restaurants and Bars
Location
Malaysia.
Packaging System for Multiple Flavors
The system was designed to accommodate numerous flavor variations, including strawberry, chocolate and vanilla. Each label follows the same visual structure, while colors and product imagery change according to the flavor, making each variation easy to recognize without losing brand consistency.
Nutritional Information and Ingredients
Nutritional information and ingredients were organized on the back label using a clear information hierarchy, legible typography and visual differentiation between the main content. This keeps the informative side of the packaging functional while remaining consistent with the front design.
Syrup Bottle Packaging Design
In addition to the Frappé beverage packaging, I also developed label designs for syrup bottles in different flavors, following the same visual approach to product recognition and variation.
