Design Wordmark Logo

Tricopigmenation Brand

Project Brief

First of all, the challenge was to create a visual identity that conveys professionalism, authority, and trust, immediately communicating the reliability expected within the medical sector. The client requested the development of a wordmark logo, along with the design of offline communication materials, including business cards, letterhead, and an institutional signage plaque.

Wordmark & Visual Concept

This wordmark logo was designed to express attention to detail and visual balance. The symbol, positioned symmetrically alongside the brand name, represents a stylized scalp—an essential graphic element that clearly identifies the field of scalp micropigmentation while visually reinforcing the brand’s tagline.

The typography features a modern typeface with soft, refined lines, chosen for its versatility across all branded materials while ensuring a clean, contemporary appearance.

Color Palette

The color palette draws inspiration from the medical industry:

Aqua Green: Used for the symbol and tagline, it evokes hygiene, precision, and the healthcare environment.

Baltic Blue: Selected for the primary wordmark, it conveys strength and reliability while ensuring excellent readability. It also performs effectively as a background color, creating elegant visual contrast across branded applications.

Design activities

Wordmark logo design, branding design for medical and printing materials.

SECTOR

Branding for Freelancer and Self-employed professionals

locality

Rome, Italy.

CMYK colors

432 C

321 C

444 C

Brand Identity design

The wordmark logo is presented on real media, such as business cards and letterheads, shop plates and with a preview of possible solutions, simple but professional for the website.