Branding Design Food
Velvet coffee drink
Client request
Velvet is a coffee-based drink, it means velvet and must be synonymous with good quality, our main target audience is women. The Velvet Coffee brand identity design will represent a luxurious, feminine, soft, quality and high-end product. Also the packaging box design of the products will also be developed (container and sachets) This Malaysian producer requested the creation of a new logo design and brand identity that conveys very specific values.
Brand design idea
The Velvet Coffee brand design will represent a luxurious, feminine,soft, quality and high end product. This wordmark logo represents a luxury brand of coffee-based instant drinks named Velvet.
Femininity, softness and elegance are the strongest characteristics that appear from the logo together with an attention and care for details. The tagline written in an italic and feminine font can be used to clearly define the reference sector, for specific product or to supporting the brand design identity.
Examples have been created for the three flavors: Cappuccino, Latte and Mocha, with different combinations of colors and backgrounds. The design of the logo is serious and professional, absolutely non-trivial and capable of conveying a strong reference to the meaning of the name itself “velvet”, a soft and luxurious fabric, synonymous of quality.
International Project
This project, developed for an international client in Malaysia, involved designing a Brand Identity and visual communication strategy tailored for adaptability across diverse markets and contexts. The identity was built as a flexible system, engineered to maintain seamless consistency across both future digital and traditional print applications.
Discover my method for designing Brand Identities for international markets.
Activities
Branding Design Food for Velvet Coffee, a Malaysian coffee producer, was created to express a premium identity that conveys luxury, femininity, elegance, and exceptional quality, enhancing the product through a refined and distinctive visual image.
SECTOR
Branding for Food & Beverage, Restaurants and Bars
Locality
Negeri Sembilan, Malaysia.
