Startup Branding & Design
sport marketing agency
Project Overview
A marketing agency focused on sports digital innovation approached us to develop a full startup branding design. The main goal was to create an identity that clearly conveys connections to sport, marketing, and growth. The company name, “Support,” reflects the assistance every athlete or sports team requires in the fast-evolving digital era.
Concept & Branding Idea
First of all this digital branding communicates three core values: sport, marketing, and growth. The logo features a dynamic arrow integrated with the word “up,” symbolizing digital marketing progress and the concept of mountains as a metaphor for challenge and development. The sporty character is depicted in motion, reinforcing the idea of activity, agility, and continuous evolution—mirroring the fast-paced world of digital marketing.
“Sport” is prominently highlighted, ensuring an immediate connection to the target sector. The tagline, “sport digital innovation,” further strengthens the branding and clearly positions the agency within its market.
Color choices were carefully selected to reinforce the brand’s identity. Green evokes sports fields and outdoor activity, while orange represents marketing energy and creativity. Together, the colors ensure legibility across both light and dark backgrounds.
Green color chosen refers to sports playgrounds, while the orange refers to the marketing’s world and the colors match each other well and maintain legibility on both light and dark backgrounds.
Scope of Work
This project involved a comprehensive startup branding design, covering logo creation, visual identity, and print materials tailored for the sport marketing sector.
Locality
Varese – Italy.
Website
| CMYK colors |
C1 M40 Y71 K0 | C45 M0 Y76 K0 | C60 M0 Y40 K0 |
Brand Symbol & Application
The arrow element within the logo can be used independently as an icon for social media, merchandise, or digital communications. Its versatility allows the brand to maintain strong recognition across all visual touchpoints.
The branding has been applied to a wide range of media, including business cards, letterheads, water bottles, flyers, gadgets, and t-shirts, ensuring a cohesive and professional presence both online and offline.
An alternative design version presents a more refined and elegant look, where the upward arrow is subtler, offering a minimalist option for premium applications.
sport startup design agency
The startup branding has been applied across multiple real-world materials to showcase its versatility and impact. This includes business cards, letterheads, promotional flyers, water bottles, various branded gadgets, and t-shirts, all designed to maintain a cohesive and professional visual identity that reflects the brand’s sporty and dynamic character.
Alternative branding proposal
The alternative brand design variant is finer and more elegant and the upward arrow is less predominant.
