Logo Design for a Sugar-Free Product
Brand Identity and Wordmark for Sweetzer Sweetener
The project
Sweetzer is a Malaysian sugar-free sweetener brand for which I designed the logo and visual identity system. The goal was to create a simple and contemporary identity that could distinguish the product and work effectively across packaging and different communication materials.
The project therefore started with the need to develop a logo for a food product that would be easily recognizable, versatile and suitable for an international market.
A Typographic Logo for a Sugar-Free Product
For Sweetzer, I chose to develop a wordmark, a logo built around the brand name without adding a separate symbol. With this type of logo, the typography itself creates the identity. To prevent the name from looking too generic, I focused particularly on customizing the letters “e” in Sweetzer, turning them into a distinctive feature of the brand. The letterforms keep the name legible while introducing a distinctive, light and contemporary detail, consistent with the positioning of a sugar-free product.
The tagline “Sugar Free Bliss” completes the wordmark and immediately communicates the product category.
Activity
Logo Design, Wordmark and Brand Identity for a sugar-free food product.
SECTOR
Branding for Food & Beverage, Restaurants and Bars
Locality
Malaysia.
