Industrial company logo restyling
tang
International Logo Redesign for an Industry-Leading Company
This brand restyling project aimed to evolve a historic brand into a more modern and competitive dimension. The visual identity balances innovation and institutional continuity: the choice of orange references the parent company, Eurozappa, while the geometry of the characters and the technical details integrated into the letter “G” evoke the strength, precision, and connection to the heavy agricultural machinery sector.
The visual system was designed to ensure a cohesive and professional presence across foreign markets and was developed remotely with the client in Croatia, further consolidating my experience in Brand Identity for international companies.
Client request
The client needed to create a restyling of the TANG company logo, a subsidiary based in Croatia named “Tang”. This branch is part of the Eurozappa Group. Tang, located in Nova Gradiska in Croatia, is present on international markets thanks to its specialization in hot stamping.
Concept restyling
This company logo restyling takes up the old TANG logo, making the new brand recognizable and at the same time making it more modern. I chose a solution that was familiar with the old logo because it seemed like the best choice to give new life to the brand while maintaining its history. The brand recalls various concepts and has different references: first of all a harmony and similarity with the old logo, then with the orange color which is a clear reference to eurozappa, and lastly the concept of heaviness, technique and precision referring to the sector of industrial mechanical processing. With some letters such as G for example, I also wanted to give a reference to the world of agriculture and heavy agricultural machinery.
Activities
Industrial company logo restyling and business card design.
SECTOR
Branding for Industrial and Technology Companies
Restyling & Rebranding
Locality
Croatia.
