Brochure for Healthcare
Company profile design for dental aligners products
Client Request
First of all, the client entrusted us with the complete restyling of their corporate presentation, with the goal of creating a versatile, authoritative, and visually high-impact healthcare brochure design. The document was conceived as a strategic marketing tool, ideal both for informing end-users (patients and doctors) and for presenting the business model to commercial partners and potential international investors. The brief required a modern, clean layout in perfect visual continuity with the existing product branding design. All production files were optimized and prepared for high-definition, professional typographic printing.
Design idea
An A5 landscape format (210mm x 148mm) was selected for the layout; this geometric choice allows ample breathing room for product images and keeps text grids clear and scannable. The graphic style combines elegance with scientific rigor. The project included advanced photo retouching of all visual assets and the adaptation of three-dimensional packaging graphics into the two-dimensional layout. Furthermore, technical information regarding how the dental aligners work was simplified through the design of custom, immediate, and easy-to-understand infographics. Absolute consistency was maintained with the previously developed product branding design (wordmark).
Activities
Brochure Design Healthcare company for Dental Aligners Products.
SECTOR
Branding for Medical, Medtech & Healthcare
Locality
Germany.
Website
The color choices reflect the identity of the medical product: the hint of magenta symbolically recalls gum tissue, while the dominant white evokes cleanliness and tooth brilliance. To soften the contrast and make the visual communication warmer and more relatable to the user, peach tones (matching skin tones) were introduced, paired with a neutral gray background that guarantees maximum legibility and a premium style.
| Logotype Design Color Pantone | P 68-16 C | P 30-2 C | P 170-4 C |
