What does an identity designer do?

An identity designer freelance defines the concept of the visual elements that make up your brand: your logo, the color palette, the fonts, any gadgets, the website, the app, business cards, discount coupon tickets, letterheads and envelopes, a possible product packging, powerpoint backgrounds, banner and ad banners,  posters, layouts for electronic invoices, brochures and catalogs both on paper and digital (HTML / PDF) and many other specific materials. All these materials must be unique and in harmony with each other for your company and to help illustrate your brand. A freelance identity designer has the task of influencing the public’s perception of you by creating an appropriate look and feel.