Kindergarten logo design and webiste
Liloom
Design brief
The Liloom Kindergarten in Milan approached us with a clear vision: they wanted a logo that reflects trust, care, and the joy of childhood. In addition to the logo, they needed a fully customized WordPress website to represent their educational philosophy online. Liloom is a place where children are encouraged to explore themselves, interact with others, and discover the world through emotional experiences. Emotions, curiosity, and connection guide each child’s personal growth, and the branding needed to communicate this core philosophy.
Final Logo Design Solution
The logo we created is versatile and multi-functional, allowing its elements to be used individually or together. The hand-drawn lettering of “LiLoom” evokes the delicate flow of a sewing thread, ending in a subtle needle motif incorporated into the negative space. This design visually communicates relationships, nurturing, and harmony, particularly through the interconnected shapes of the letters “o” and “o,” which symbolize connection and continuity despite their unique colors and forms.
The color palette was carefully chosen to reflect the target audience: pastel blue for boys and soft fuchsia for girls, balancing warmth, approachability, and playfulness.
Branding and Applications
Logo design, brand identity, and WordPress website design for Kindergarten in Milan.
SECTOR
Branding for Education, Schools and Kindergarten
LOCALITY
Brand identity and website created in Milan, Italy.
WEB DESIGN
| Logo Design Color PANTONE | 673C (pastel fuchsia) | 2905C (pastel blue) |
Logo Design and Visual System
The visual system was structured into 3 variations (Name+Tagline, Name+Tagline+Hoop, and the emotional sub-brand featuring only the Faces):
- Primary Corporate Brand (Name + Tagline): The main configuration of the logo, optimized to ensure maximum effectiveness and legibility in real-world contexts such as corporate letterheads and the website interface.
- Illustrated Variation (Name + Tagline + Hoop): A version incorporating a minimal circular embroidery hoop that reflects the brand’s color palette. This clean approach was conceived to serve as a visual bridge to the website’s graphic elements, where the hoop concept is reused to host thematic icons related to children’s activities (drawing, sewing, play).
- Emotional Sub-brand (Faces): An iconic and versatile asset that synthesizes the values of connection, growth, and empathy at the core of the facility’s educational philosophy. The faces can be decoupled from the primary logotype and used independently as a visual signature on various collateral materials.
A4 letterhead design
Letterhead & Stationery: A4 letterhead and other printed materials harmonize with the logo design, reinforcing the kindergarten’s visual identity.
Design T-shirt
T-shirts and apparel feature the logo in a playful yet professional way, making it suitable for both children and staff.
Responsive Website Design and Development
First of all, the interface adopts the same delicate and bright graphic style designed for the brand, introducing custom-made icons and graphics that evoke the world of children’s workshops. The responsive layout was optimized to automatically adapt to computers and smartphones. The page structure expands upon the initial information architecture by adding an “Our Spaces” page and a calendar for “Our Activities” (sewing, drawing, play), enriched by custom icons that mirror the logo’s line-art style. The corporate texts were fully optimized from an SEO perspective, and a direct contact form was integrated to streamline enrollment requests from parents. This project is also featured in my Web Design portfolio.
Fluid and Responsive Layout
The page structure was engineered to adapt automatically to any screen. The layout dynamically alters the content arrangement depending on whether the user is browsing from a desktop computer or a smartphone, guaranteeing a seamless on-the-go experience for parents.
