Kindergarten logo design
Liloom
Design brief
The Liloom Kindergarten in Milan approached us with a clear vision: they wanted a logo that reflects trust, care, and the joy of childhood. In addition to the logo, they needed a fully customized WordPress website to represent their educational philosophy online. Liloom is a place where children are encouraged to explore themselves, interact with others, and discover the world through emotional experiences. Emotions, curiosity, and connection guide each child’s personal growth, and the branding needed to communicate this core philosophy.
Final Logo Design Solution
The logo we created is versatile and multi-functional, allowing its elements to be used individually or together. The hand-drawn lettering of “LiLoom” evokes the delicate flow of a sewing thread, ending in a subtle needle motif incorporated into the negative space. This design visually communicates relationships, nurturing, and harmony, particularly through the interconnected shapes of the letters “o” and “o,” which symbolize connection and continuity despite their unique colors and forms.
The color palette was carefully chosen to reflect the target audience: pastel blue for boys and soft fuchsia for girls, balancing warmth, approachability, and playfulness.
Branding and Applications
Logo design, brand identity, and WordPress website design.
LOCALITY
Milan, Italy.
WEB DESIGN
| Logo Design Color PANTONE | 673C (pastel blue) | 2905C (fuchsia pastel) |
Secondary Logo
A secondary version of the logo is framed within a loom motif, which can be used for stationery, promotional materials, or digital assets, adding a cohesive visual identity across all touchpoints.
A4 letterhead design
Letterhead & Stationery: A4 letterhead and other printed materials harmonize with the logo design, reinforcing the kindergarten’s visual identity.
Design T-shirt
T-shirts and apparel feature the logo in a playful yet professional way, making it suitable for both children and staff.
Wordpress web design
The WordPress website was designed to match the branding, with a responsive layout, intuitive navigation, and elements that echo the logo’s colors and shapes.
