Company corporate identity
Initials Logo for a Project Management Start-Up
Client Brief
A start-up in project management requested a full company corporate identity, including a initials-based logo that communicates consistency with the design and interior decorating world. The main values to convey were masculinity, luxury, modernity, and technical expertise. The business operates in furniture, interior design, and complex project management, so the visual identity had to reflect both creativity and precision.
Logo Concept – Initials S, C, and P
The logo represents multiple layers of meaning. Its circular shape evokes collaboration with external partners, while the initials “S” and “C” dominate the composition to highlight the founder’s name, Stefano Colombo. The “P” for Partners plays a secondary role, ensuring the hierarchy remains clear.
Sophisticated color choices, combining cyan with black, reinforce the sense of modernity and luxury, while the precise geometry communicates technical competence. This creates a unique and memorable symbol capable of standing out in both digital and print contexts.
Project Scope
The work included a complete company corporate identity for a project management start-up: Initials-based logo design (S, C, P), Letterhead and business card design and Branding applications for print and digital use.
Location
Cislago Varese, Italy.
| Logo Design Colour PANTONE | 7689C | K100% | K80% |
Branding Components
The corporate identity extends beyond the logo to include:
– Custom letterhead and business cards, designed to align with the logo and enhance professionalism.
– Practical applications such as posters, presentations, and mockups demonstrating the logo in real-world contexts.
Patterns, iconography, and graphic elements derived from the initials can also be used to maintain visual consistency across digital and print media.
EXAMPLE OF THE USE OF THE LOGO IN A REAL CONTEXT
The presentation of the logo design is also made by using real world examples.
