branding design
For construction industry
Project Brief & Vision
The objective was to develop a comprehensive branding design for a specialist in the architectural sector: the design, fabrication, and on-site installation of high-end metal and glass structures. The client sought an original identity inspired by the celestial power of Pulsar stars—a brand that would radiate energy while maintaining a sophisticated, technical edge. In conclusion, ultimate goal was to create a visual presence that commands attention and stands out decisively from the competition in the construction industry.
Brand Concept & Symbolism
The logo is a sophisticated fusion of the letter ‘P’—the initial for PULSARE—and the core identity of the business: the engineering, fabrication, and installation of metal and glass architectural structures. The icon is composed of three distinct geometric segments, each meticulously color-coded to represent the technical process: Blue symbolizes glass, Red signifies precision laser processing, and Gray represents the structural metal elements.
Beyond the initial, the combined symbol encapsulates a multi-layered narrative: it evokes the silhouette of a modern building, the assembly of 3D technical panels, and the energetic pulse of a Pulsar star. Strategically, the palette also pays homage to the French flag, anchoring the brand to its headquarters in France and its ambition to become a leading national player in the high-end construction and design sector.
Design Activities
Modern brand identity development and bespoke print collateral.
Project Location
Versailles, Île-de-France, France.
Website
| Pantone colors |
301 C | 7621 C | Gray 9 C | 443 C |
Visual Architecture & Brand Geometry
The brand identity is defined by a modern, professional aesthetic, characterized by sharp geometric lines and a highly technical typeface. The letter ‘P’ is masterfully integrated above three structural panels, strategically utilizing negative space to create a striking contrast with the rest of the logotype. This versatile symbol can also be detached and used independently to create high-impact icons for social media and digital platforms.
backgrounds
Overlapping the 3 panels gives life to a symbol / reference to the Pulsar star, placed in the center of the letter P. This element can be separated from the logo to create autonomous backgrounds and graphics to reinforce the visual identity of the brand.
Design presentation
The brand identity is presented on real media, such as business card and letterhead, with a preview of professional solutions for the website.
Alternative brand proposal
The alternative branding design represents the letter “P”, the symbol of the building, the metal and a strong reference to the Pulsar star and the company name is presented with different styles and costum typeface.
